Cannabusiness.com: 10 Top Business Opportunities In The Legal Cannabis Industry
Posted on October 12, 2015
Twenty-three states offer medical marijuana legally, and Oregon recently became the third state in America to start selling legal recreational marijuana to adults 21+. The liberalization of cannabis laws is expected to accelerate and a whole new industry with supply chain, retail, packaging and marketing companies feels like it is being conjured out of thin air, offering a new set of risks and opportunities to entrepreneurs and current businesses.
Packaging World: Legitimizing pot products through package design
Posted on August 25, 2015
Seattle startup Db3 strategically designs packaging for its Zoots cannabis-infused edibles that positions the brand as safe, consistent, and fun, while appealing to a wider consumer base.
A new brand in a new industry might seem somewhat analogous to being the new kid at a new school in a new city. With a new brand, however, fitting in isn’t what you’re after. The goal is to establish a market presence you can claim as your own. And when the new industry is marijuana-based products, how you define and position your brand says as much about you as it does the industry.
Forbes: Zoots Cannabis Edibles Trying To Change Pot's Back-Alley Image
Posted on August 05, 2015
Db3’s ZootDrops come in two flavors: Yippee Ki-Yay which includes caffeine, and Kickback made with chamomile. The flavored THC-infused liquid is packaged in small discreet bottles and can be stirred into a beverage or consumed straight. Selling the drops, and sister-products ZootBites brownies, ZootRocks lozenges and ZootBlast energy shots at a rate of about half a million dollars in retail sales per month, Db3 has become the biggest seller of edible cannabis products in Washington state according to Tetratrak.com which analyzes data from the Washington Liquor and Cannabis Control Board.
National Geographic: U.S. Marijuana Edibles, One Year In: State of the Infusion
Posted on July 07, 2015
Food infused with marijuana is having a moment, with increasing interest from Generation Next to Baby Boomers. Although eating marijuana to produce serene “high” feelings is millennia old, marijuana “edibles” as they are known are back in vogue, with 23 states legalizing pot for medicinal purposes and four with recreational legalization.